Hola 🙋 I’m a marketer based in Amsterdam, with strong expertise in branding, comms, SM and Influencer marketing.

I have wide experience in building brands and driving cultural relevance through branded content, creators (Ibai Llanos) and partnerships in areas such as music (Primavera Sound Festival), urban culture (Urban World series) and sports (F.C. Barcelona, World Padel Tour, Extreme E).

As a marketer, at COTY (Ranked #11 on the Global Beauty Top 20), I have led product innovation and brand equity for a portfolio of scented lines across various categories, including fragrance, body care, and home.

I’m highly committed to brands’ sustainability & social responsibility. I have helped automotive brands such as SEAT & CUPRA to communicate their transformation towards an electric model, by making sure they walk the talk to avoid greenwashing.

My work is driven by cultural & data-driven insights, big strategic instincts, great leadership & close creative collaboration.